OUR COMPANY

For over half a century, Superior Water Conditioning has been the trusted name in water treatment. Founded in 1969 — and still under the same ownership today — we proudly serve as the exclusive local Kinetico® dealer for more than 50 years.

Our commitment to quality and customer satisfaction has earned us:

  • An A+ rating with the Better Business Bureau

  • Consistent “A” ratings from Angie’s List and Home Advisor

  • Recognition from the Chamber of Commerce

  • Public praise from a local TV News Consumer Report

We’re proud to be the company trusted by both homeowners and business leaders — people whose own reputations depend on the quality of our work. When you choose Superior Water Conditioning, you choose proven expertise, integrity, and service you can count on for decades to come.

Meet Our Team

Bill Brownell

Born and raised in Tampa, FL. Graduated from Hillsborough High, and started Superior with a couple hundred dollars and an old Rambler station wagon back in 1969. He has seen it all, when it comes to water and water problems. Known as the “Go to Guru” in the office, he figures out how to do the job, and get it done right!

He lives to work for his customers, and is almost always able to take time to visit with any customers who comes in with questions or just wants to chat.

Ken Weinstein

Sales Manager

Dennis Suarez

Born in the Bronx, New York and married with two children. Dennis has spent the last 36 years of his career in water treatment industry, over 30 of them with Superior Water! He enjoys fishing, hunting, golf, cooking and most of all, spending time with family.

He especially enjoys helping people that are on well water. Well water demands so much more attention to detail in testing and evaluation, and lets him take advantage of his many years of experience in solving problems that are not present in municipal water.